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Once your website is up and running you need to get people to visit it.There are various ways to attract viewers to your site – linking to the URL, entering specific terms into an internet search engine, pay-per-click or via links from other sites.Even the paid-for business sites can run the risk of looking slightly amateurish, or too much like a blog, rather than a professional business site.

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Plus, it’s great for SEO (search engine optimization) conversion.

If you have gone for a DIY template, the company will usually provide a hosting service, too, this may be included in the price or free or you may have to pay extra.

A domain name also gives you a secret weapon in marketing your business: a domain-based email address, which shows a level of professionalism that you can't get from a free email, such as Google or Yahoo.

When it comes to designing and building a business website, you basically have three options.

If you don't have an online presence, it's more than likely that a potential customer will pick a rival that does.

Not only does it make it easy for potential customers to find your firm, and allows you to showcase your goods or service via anything from a full-blown online store to a simple online business card, with your contact information, hours and location.

How you choose your domain name depends on where you are with your business.

If you're already up and running, you'll want to choose a domain that comes to close to matching your business name, or alternatively what you do.

If you only need a very basic site, a freemium site could be a good option for you.

However, the benefit of website hosting services like Go Daddy or Mr Site is that you pay a flat fee, which means you may have a better idea of outgoings every month.

Your fledgling business's online presence can be make-or-break for its future, so it's worth doing all you can to make sure you are getting the most out of the world wide web - and drawing in lots of potential customers.

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