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The focus group essentially re-wrote the text for the posters!
Once poster text was finalized, the research team held two more focus groups to test the poster designs and text.
4 posters describe dating violence happening in the context of a heterosexual relationship; 2 posters describe dating violence happening in the context of a same-sex relationship.
The posters each focus on a particular component of dating violence: 1) emotional abuse 2) coercion 3) excessive jealousy 4) isolation 5) sexual assault 6) victim-blaming.
Upon receiving requests from campaign partners in Historically Black Colleges and Universities (HBCUs) for a range of models to reflect HBCU student demographics Twenty Red Flag Campaign Partner Campuses provide written evaluations of the campaign and its components every year.
The Campaign’s evaluative component has been featured in an article highlighting promising practices in evaluating public awareness campaigns In Fall 2015, researchers at the VCU Institute for Women's Health conducted a pilot evaluation of The Red Flag Campaign in a random sample of 263 college freshmen at VCU.
Pre/post surveys were used to evaluate college students’ reaction to the campaign during the campaign pilot.
The content and design of each poster has been reviewed and vetted by multiple focus groups of college students before being finalized.
The Campus Planning Guide was developed with the help and input from focus groups of college resident advisors, residence life staff, college counseling center staff, and Title IX coordinators, and is revised annually, based on campus evaluations.
The Campaign's "Series A" posters represent the original series of Red Flag Campaign posters; the models were intentionally chosen to reflect racial and ethnic diversity.
Surveys revealed that the red flags made a significant difference in the visibility of the campaign and its impact October 2007 full launch The Red Flag Campaign launched fully on 18 campuses in Virginia in October 2007.Tags: Adult Dating, affair dating, sex dating