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Local attitudes towards online dating can also be difficult to parse.

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He then took me to dinner, where we kissed in the terrasse as the waiter literally sang to us.” That might be true. 1 dating agency and the owner of Cupid.com, burned a lot of money when it tried to expand its Be Naughty website with in France and in Germany.

But French spontaneity is bad news for proprietors of online dating, especially American and British online-dating companies that have struggled to appeal to international consumers. sold its entire European business to the French site

Potential partners are mainly set up through friends, and romance must be found within one’s social circle.

“The whole culture of going to bars and flirting with strangers is considered kind of weird,” explains Kevin, who is from Taiwan.

[Editor’s note: and These companies were sometimes felled by practical idiosyncrasies.

For example, Henning Wiechers, from Leading Dating Sites, said many American online dating companies initially offered credit cards as the sole payment method in Europe, not knowing that only 25 percent of Germans own them.

Mark Brooks, another industry consultant and the editor of Online Personals Watch, predicts that the Chinese online-dating industry alone will generate 0 million in revenue in 2014 and forecasts growth in such developing markets as Russia and Latin America.

That’s why stories of idiosyncrasies and romantic aspirations of the local consumer do not just interest anthropology students.

David Evans explained that Step Out originally launched in New York—until it noticed that traffic from India kept rising. Indians are accustomed to arranged marriages, and Step Out focused on “friendship,” a term young Indians are comfortable with.

The online-dating industry is continuing to expand its borders, and the science of online matchmaking is advancing in tandem.

Othmane, 21, Morocco: "I dated a Spanish girl for like five months. I was with my friends, they had the table next to us, and I just saw this cute girl and I told her to take a picture of me and a friend and that was how everything started." Amy, 23, United States: "I met my boyfriend in a club last summer.

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