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Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.Members use criteria other members set, such as age range, gender and location.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Other sites are more specific, based on the type of members, interests, location, or relationship desired.
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.
Some sites provide free registration, but may offer services which require a monthly fee.
Other sites depend on advertising for their revenue.Also, this model generally allows users to switch between free and paying status at will and without having to do anything, simply providing advanced features for a set period of time whenever the according payment is received.Ease of payment is also generally higher, with such sites accepting a variety of online currencies, letting users charge the payment to their cellular phones, etc.A German documentary analyzed the market and uncovered multiple problems of online dating sites.Amongst them are "romance-scamming" (persons registering on the sites to get money from people falling in virtual love with them), using controllers or animators registered with multiple fake accounts, using unexpected and sometimes unlawful conditions in the terms and conditions leading to longer contracts a client intended to sign.More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!Tags: Adult Dating, affair dating, sex dating