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It’s a pretty stark picture but, as anyone who’s watched the company closely over the years will attest, things are seldom that simple with Mxit user numbers.Founded by Namibian-born mobile entrepreneur Herman Heunis in 2005, Mxit rode an explosion in South African mobile ownership and was especially popular among teenagers and young adults, for whom it provided a cost-effective means of communicating with friends and meeting strangers online.By July 2014, the last time Mxit released any official user numbers, the latter number had plummeted to 4.9-million.

By early 2008, the numbers it was claiming had rocketed to 7.5-million.

Two years later, Mxit had a claimed 15-million users and was big enough to be a source of controversy among the local media, sometimes unfairly so.

A lack of user growth was believed to be one of the factors at the centre of the ouster.

The banker had apparently threatened to pull his share of the R100-million investment being ploughed into Mxit if Knott-Craig did not step down.

By the end of 2010, Mxit was being hailed as Africa’s largest social network, with 27-million registered users.

It was seen as a vital communication tool, with its users able to communicate seamlessly across other platforms like MSN messenger and Google Talk. Early adopters were latching onto the latest smartphone models as soon as they could, and Steve Jobs had catapulted the world in the post-PC era with the launch of the i Pad.Read more: Exclusive: Alan Knott-Craig buys MXit, Herman Heunis steps down Less well publicised was the fact those 10-million users, mostly South African, represented a sharp decline from the 17-million active users it laid claim to in 2010.By September that year, active user numbers had fallen to around 9.35-million, a decline that went largely unnoticed by the country’s media.Few articles at the time paid attention to the user numbers, focusing on the excitement of a deal rumoured to be worth R500-million. In his first official presser as Mxit CEO in February 2012, Knott-Craig spoke about the platform’s now- 50-million registered users, eight million more than Heunis’ figure and nearly double the number of registered users it claimed 18 months earlier.He also said that the service had around 10-million active users.An investor ousting As the numbers declined, trouble was brewing inside the company.

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