To browse dating websites

Compared to the control group, users with anonymous browsing viewed more profiles.They were also more likely to check out potential same-sex and interracial matches.

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Both men and women who pay a little extra to browse online dating sites anonymously get fewer matches, a new study shows.

But that’s especially true for women who are often reluctant to make the first move.

Out of 100,000 randomly selected new users, researchers gave 50,000 free access to the anonymous browsing feature for a month, which allowed them to view profiles of other users without leaving telltale digital traces.

The researchers expected the anonymity feature to lower social inhibitions—and it did.

However, not all dating sites are good for the over-50 crowd.

When you’re at an age where you’re comfortable in your own skin and know what you want in a partner, you want to meet people who are in the same boat.

“So the anonymity feature doesn’t change things so much for men.” Experiments of this sort could be used in a range of online-matching platforms to help understand how to improve the consumer experience – though it’s important that the experiments be done ethically, the researchers say.

“Even though people are willing to pay to become anonymous in online dating sites, we find that the feature is detrimental to the average users,” says Ravi Bapna, study coauthor and a professor at the University of Minnesota.

But since it’s smaller and focused exclusively on senior daters, you are much more likely to find other people who are looking for the same things you are in a relationship.

What really sets e Harmony apart is its comprehensive matching system.

Want to try online dating, but aren’t interested in browsing profiles like you’re shopping for new dishes? Wait, isn’t this one of the bigger dating websites?

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