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During that time, cars were growing in prevalence and importance.The fact that many of the people who passed in front of a store or theater were now in cars meant that business owners and marketers needed a new strategy to advertise what was on sale, who was starring in a show, and other messages.

To change a marquee, it is necessary to get up on a ladder and change every single letter or number by hand or pole (a process that usually take a movie theater an hour depending on how many new movies have been released).

Furthermore, the hardware for LED display’s prices are competitive or, in some instances, less expensive than marquee signs factoring in the price of labor to change the sign over several years.

The one advantage that marquees had over the neon signs was that they were relatively easy to change.

However, LED displays are now even easier to manage than marquees.

The most modern displays come with mobile apps for updating content hourly, or daily using advanced scheduling.

Many stores require updating messages on a frequent basis. An owner of a gas station with a marquee sign needs to manually change the price maybe multiple times a day to keep them accurate.

Everyone soon realized that the automobile was there to stay and that they needed to make it easier for these potential customers see their messages. A theater could put the names of shows and movies out on this type sign where it would jut out over the sidewalk and be close to the street.

They were also attractive with their lights drawing a lot of attention.

Outdoor LED video displays are the next step in sign evolution.

Inexpensive light emitting diodes (LEDs) have changed all kinds of display technologies in the late 20th and early 21st centuries.

With a modern display, it is simple to change the screen’s message using a smartphone, tablet, or computer. For example, if you need to change the sign in bad weather, you can stay indoors and simply use a computer.

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